Locus Link

Turn any physical spot into a conversation.

Answer questions. Help customers buy. Learn what they really want.

Place a Locus Link tag on a shelf, table, room or exhibit. Visitors scan and instantly get a branded AI assistant that knows the context, answers from your content, and can actively help them choose and buy.

No app. No login. Any language.

And every conversation reveals what customers were wondering at the moment of decision.

Request a demo See how it works
Cave Saint-Pierre
Sales
Wine wall · Whites Pairings, regions, and what to open tonight
What are you cooking tonight? I'll find the right match.
Grilled salmon — something crisp and mineral.
The Sancerre 2024 is ideal — Loire Sauvignon Blanc, a classic match for grilled fish.

Sancerre 2024

Loire Valley · Sauvignon Blanc

€24.90

Grounded in your business knowledge

Why businesses use it

Serve. Sell. Learn.

One tag does all three, at the exact place the question comes up.

Serve

Give every visitor instant, contextual help without adding staff.

Answers 24/7, in any language, from the information you approve. Your team stops repeating the same twenty questions.

Today Static information can't respond, and staff can't be everywhere at once.

Sell

Turn product questions into recommendations, comparisons and relevant add-ons.

The assistant qualifies the need, compares the options and suggests the right upgrade or complement — following a strategy only you can see.

Today Customers who need help comparing or choosing get no assistance, and quietly leave undecided.

Learn

See what visitors ask, where they ask it, and what is getting in the way of a decision.

Every exchange is captured by theme and location — demand intelligence from the moment of decision, not a survey weeks later.

Today You know what was purchased. You don't know what customers were wondering before they decided.

Why the usual answers fall short

Your staff

Helpful, but they can't be everywhere, available 24/7, or speak every visitor's language.

Signs and QR pages

They display information. They can't understand the question behind it.

A generic AI chatbot

Doesn't know where the visitor is standing, and answers from the open web rather than your content.

See Locus Link in action

Scan. Ask. Get a contextual answer.

Four live contexts. The same tag, behaving differently because it knows exactly where it is.

Wine wall Sales

"What goes well with grilled salmon?"

Narrows by taste, compares two bottles in your range, and suggests the pairing to add.

Hotel room Informative

"What time does breakfast finish tomorrow?"

Immediate contextual answer at 1am, with the room's floor and location. No call to the front desk.

Tennis racquets Sales

"Which racquet suits a beginner?"

Qualifies the level, compares two models on control and forgiveness, and adds the stringing service.

Airport gate Informative

"How long does security take from here?"

Answers from this terminal's information, in the visitor's own language, with no app to install.

Every one of these runs from documents the business already had.

How Locus Link works

From your existing documents to a live assistant in one sitting.

Set it up once. Keep improving with every conversation.

Build the assistant

Upload the documents you already have. Locus Link turns them into structured knowledge you can review, brand and test.

Place the tag

Put a QR or NFC tag where questions happen: on a shelf, table, room, exhibit or display.

Visitors engage

They scan and start instantly. The assistant knows the context, answers from your approved content and, in Sales mode, helps them choose and buy.

Learn and improve

See what visitors ask, where and when. Identify unanswered questions, buying friction and new opportunities, then update the assistant without replacing the tag.

Update the assistant anytime. The physical tag stays in place.

One tag, two roles

Serve or sell. Your choice.

Each tag runs in the mode that fits the context. You choose it when you set up.

Informative

Give every visitor an expert answer.

Answers questions from your approved knowledge, stays on-topic, and says plainly when the answer isn't available.

Hotels Museums Restaurants Visitor services
Rivermark Hotel · Room 204
What time does breakfast start?
Breakfast is served 7:00–10:30, until 11:00 on weekends, in the Garden Room on the ground floor.
Sales

Turn questions into buying decisions.

Understands what the visitor needs, asks relevant questions, compares options, recommends the best fit, and suggests relevant upgrades or add-ons. You define the private commercial strategy: what to prioritise, promote, upsell or cross-sell.

Increase conversion and basket value. Help customers move from "I'm not sure" to a confident decision, then surface the complementary products or services that genuinely fit.
Specialty retail Wine Showrooms Product displays
Ace Sports · Tennis racquets
Which racquet suits a beginner?
For a beginner, the Wilson Clash 100 is the right call: lighter, more forgiving on off-centre hits, and it comes with complimentary stringing this month.
Your commercial strategy stays internal. Visitors only ever see the recommendation.

Every conversation teaches you something

Demand intelligence at the moment of decision.

Traditional analytics tell you what happened, after the fact. Locus Link captures what visitors were wondering at the shelf, the table, the door — before they decided.

Insights shows you

  • Questions your content isn't answering
  • Products customers repeatedly compare
  • Objections that prevent a purchase
  • Services customers are looking for
  • Upsell opportunities you weren't offering
  • Recurring questions consuming staff time
  • How demand differs by location and time
Tennis racquets · Last 30 days
312 Conversations
4.1 Turns avg
84% Satisfied
Top questions
Beginner guidance 89 asks
Product comparisons 64 asks
Stringing & services 41 asks
Price & promotions 37 asks
Satisfaction 84% positive
What each tool captures, compared with Locus Link
What it captures Website analytics POS Surveys Locus Link
What people viewed Yes No No No
What people bought No Yes No No
What people said afterwards No No Yes No
What they were wondering before deciding No No No Yes
Physical context No Yes Sometimes Yes
Exact location No No No Yes

Most tools record behaviour. Locus Link captures the question behind the behaviour.

Where it works

Anywhere a visitor stops and wonders.

Each tag is scoped to its exact context: a room, a shelf, a table, an exhibit.

Specialised retail

A sales associate at every shelf.

Sales mode
  • "Which one is right for a beginner?"
  • "What's the difference between these two?"
  • "What else do I need?"

Higher conversion, larger baskets, fewer abandoned decisions.

Hotels

A concierge in every room.

Informative
  • "What time is breakfast?"
  • "Where can I eat nearby?"
  • "Is the spa still open?"

24/7 service without increasing front-desk workload.

Restaurants

A server who knows every dish by heart.

Informative
  • "I'm allergic to nuts — what can I order?"
  • "What's actually in this dish?"
  • "Which wine goes with it?"

Fewer interruptions, faster tables, consistent allergen answers.

Museums & galleries

A guide at every exhibit, in every language.

Informative
  • "Why does this work matter?"
  • "Who was the artist?"
  • "What should I see next?"

Deeper engagement without audio guides or reprinted panels.

Control and privacy

Your content. Your rules.

You decide what the assistant knows, what it recommends, and what it never says.

Grounded answers

The assistant answers from the knowledge you approve, and says so when it doesn't know.

Private commercial logic

Your sales strategy stays internal. Visitors see the recommendation, never the reasoning behind it.

No visitor account required

Visitors scan and start asking immediately. No app to install, no profile, no login.

Responsible analytics

Conversation data powers Insights at the theme level, without building a profile of the visitor.

Start with one location

One tag. Immediate answers. Real intelligence.

From the documents you already have to a live, branded assistant. We'll set up your first tag with you — no app to build, no infrastructure to manage.

Request a demo Explore use cases